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Next Challenge is Coming Soon

5 min read

We know that many individuals usually are not conscious of the day by day wrestle endangered species endure to outlive. At Runtastic, we wished to search out an modern approach to create a significant connection between folks and the wilderness. How did we do that? By encouraging our customers to hitch our Run Wild challenge. In this marketing campaign, we tried to create a mutually helpful relationship between runners and Uuliin, the wild snow leopard from Mongolia. 

From October 23 to November 3, we invited runners from world wide to compete with Uuliin and attempt to outrun him. We put collectively this thrilling digital marketing campaign to boost consciousness of endangered animals like Uuliin, whereas providing customers a novel likelihood to run with an actual snow leopard within the app.

Run Wild within the Making

We had been capable of run this thrilling marketing campaign with assist from specialists in wildlife conservation. One of our companions, The Snow Leopard Trust has been conducting long-term ecological analysis in Mongolia on snow leopards, together with Uuliin.

That’s how we obtained Uuliin’s info and his tracked runs utilizing GPS know-how. But don’t fear, we made certain to solely use historic motion information and didn’t disclose precise GPS places of any animals to make sure their safety.  

The end result:

Around 499,000 runners worldwide accepted this problem, 20,000 of whom managed to efficiently outrun Uuliin!

Who is Uuliin?

 Another associate, Internet of Elephants, helped us perceive Uuliin’s story by means of storytelling, so we might really feel a way of connection whereas we run with him. Those who joined the problem might mechanically see day by day posts from Uuliin of their newsfeed after he turned their “friend” within the adidas Running app.

Uuliin the snow leopard

Uuliin Ezen, Mongolian for Ghost of the Mountain, is a 5-year-old male snow leopard. His hobbies embody “chilling” in a cave, looking at sunsets, and marking his territory to maintain the brand new guys away from his favourite spots. In our in-app newsfeed posts, customers might comply with Uuliin’s journey in his wrestle to search out meals (Ibex or sheep) and mates. One of his well-known quotes is “sometimes the journey IS the destination, so never stop travelling” (or in our case operating). 

All in all, we had been thrilled to make use of our digital energy to assist conservation efforts and assist join folks to wildlife in modern methods world wide. The Run Wild problem is likely to be over, however Uuliin didn’t cease operating and neither must you! Keep operating and keep lively so that you may be prepared for our subsequent Run Wild problem!


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