Victoria Beckham’s new £180 serum has caused an uproar from shoppers after they noticed that it’s almost identical to Nivea’s £10 version.
The former Posh Spice has recently launched her own beauty and skincare line in which she is selling the anti-aging serum for a hefty sum.
Both products promise to give shoppers firmer skin and reduce the “appearance of fine lines and wrinkles”.
But the ingredients from both products struck a chord among buyers – Nivea shares striking similarities to the ingredients in Victoria’s serum.
Both products include sodium hyaluronate, a tissue lubricant used to treat arthritis and eye problems, and benzyl alcohol.
The serums also contain 1,2-hexanediol a moisture-binding agent.
Unveiling her newest skincare product, the fashion designer claimed she had worked on the serum “for a long, long time”.
She told her followers: “The science behind this is so incredible and I really notice a difference in my pore size and the fine lines around my eyes.”
And now some buyers are hesitant to pay the pricey £180 bill when they could be paying £10 for essentially the same result.
Fans rushed to the comments section of the post to share their thoughts on the product’s release.
One person wrote: “It’s rather expensive. Brb just going to apply for a loan to buy this product.”
Another penned: “Too expensive for ordinary people.”
While a third added: “Make it affordable so most people can buy it, please.”